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Five Ways to Tell If Your Website is Confusing

Researchers from Yale, Stanford and the University of Michigan set out to determine if people would spend more money when presented with simple options or with more complicated ones. As you can guess, the simple options won out. But you don’t even have…

Design Trends: When Is Simple Too Simple?

This is a guest contribution by Rachel Gillevet. Simple, clear presentation of information is an admirable goal, but some designers are taking simplicity too far. Simplicity is good, inscrutability is not. Antoine de Saint-Exupery, the writer of classics like The…